Entertaiment in Business


Entertaiment is an audience-centered commercial culture that keeps people amused, engaged and diverted. It has a broad range of applications and can be found in many areas of business including retail marketing, e-commerce and information technology. Its familiar forms have a remarkably versatile capacity to cross over different media and are frequently remixed in creative ways that are virtually limitless in their potential for creativity. This issue of T E News examines some of these themes, images and structures in the context of entertainment.

This article appears in the Fall 2011 issue of T E News. Order your copy today!